Digital marketing is not one-size-fits-all. Brands often use a variety of tactics to reach and engage their audience, drive traffic to their site, and increase conversions. But one of the big differentiating factors between these tactics is whether they are paid or organic marketing tactics. While these two types of marketing can certainly work together to create something awesome, it’s still important to understand their differences if you want to make sure you’re using the right mix of marketing strategies for your brand.